Michael Krause, CEO of Dolphini, decided to experiment with Twitter.  The premise, use Google AdWords to add Twitter Followers.  Was it a good idea and has the investment paid off?

First we want to clarify, yes this twitter experiment was an “un social” way of social media, but we were curious to see the affects of combing adwords with “social” tweets.

Dolphini prides itself on customer loyalty and relationships.  We are not here for the fast, hard sell, rather we value the time we spend with our clients.  Many times our customers become like family because they spend so much time in our datacenter or we have attended a few Predators games together.  Could we build the same valued relationship with our tweets?

The amazing thing with twitter is that you can!   Do our twitter relationships turn directly into business; we really can’t put dollar figure on it.  But if people know who we are, what we do and can tweet to us and say, ”Hey I just put a support ticket in,” then there is something invaluable that twitter adds to our business:  Communication and Relationships.

Check out what others are saying about Dolphini, AdWords and Twitter:

http://snipurl.com/8ztnp

http://snipurl.com/arfnd

http://blog.socialmedia.com/grow-twitter-follower/

What do you think about using Google AdWords to increase followers?

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