Seth Godin is speaking at CRS today, and I am hoping to have two tickets in my hand this morning to see one of the “Top 21 Speakers for the 21st Century.” Godin has been known to speak for companies like Disney, GM and Walmart. 

Motivational speakers like Godin have bigger shoes to fill in today’s economy.  Many of us are blindly groping for answers to questions like, how long until we see an end in sight, am I at risk for losing my job, what can I do to cost effectively promote my product when the consumer is so cash poor.

Godin is a “back to the basics” man. If you have ever read his blog http://sethgodin.typepad.com you will see that his concepts are not farfetched but are often overlooked.  David Bullock, social media strategist and marketing guru said last week at the NOBS Meet up, that if you want a new idea - go back to an old book. 

How profound!  That statement is still reinstating with me.

Fix our Thinking!  As our economic bubble grew so did our expectations.  Stop focusing on what is going wrong in today’s economic crisis and focus on the basics of what you do best.  Ask yourself the question, what did I do at the beginning of my career, is it less complex than what I am doing now?  How can I make less more, and maximize my resources?

 

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Tags: General Motors, Seth Godin, Walt Disney Company

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